A new, sales-ready website increases Session to Contact conversions by 415%

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Europe’s number one supply chain technology partner steps up
its game with a fresh, modern website design

HubSpot 2023 Impact Awards Platform Migration Excellence Banner

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Consafe Logistics is a software company modernizing the logistics and supply chain industry through innovative warehouse management technology.

Flexible software and hardware solutions automate and simplify warehouse operations to improve customers’ profitability and efficiency.

www.consafelogistics.com

Industry

Logistics and supply chain

Company size

450+ employees

Location

Lund, Sweden

Case study

HubSpot CMS implementation, website design & development

Problem

As a top logistics industry supplier with revolutionary technology, Consafe Logistics needed to transform an old-fashioned look to meet today’s customer standards and attract more leads.

The previous website didn’t have a clear purpose, and that was one thing we needed to consider. ”A sales-ready site should focus on generating business and increasing additional sales and our brand value” says Louise Lindell, who coordinated the project from the client’s side.

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"We needed a modern-looking site that reflects us as the number
one go-to supply chain technology partner in Europe."
Louise Lindell Digital Marketing Manager, Consafe Logistics

Solution

Since Consafe Logistics already used HubSpot’s Marketing Hub, HubSpot CMS was a natural choice for website development and content.

The idea was to build a modern, engaging, and smooth website using the client’s sitemap and content as a foundation.

”We kept the design clutter-free to emphasize the content and make the website more appealing and intuitive for visitors” says Maja Wieczorek, UI Designer at 6Minded, responsible for the new visual identity of Consafe Logistics.

Read Consafe Logistics article to get insights on our decision-making process.

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Result

Consafe Logistics has achieved a remarkable online transformation boasting a website that showcases its innovation, efficiency, development, and dedication to customer satisfaction.

Six months after going live, the company reported a significant growth in generated contacts. The number of customers converted via the website increased by 36% for all sources and by 31% for direct and organic sources providing new sales opportunities.

60%

Increase in New Contacts (by 400 contacts)

76%

Increase in Session to Contact Conversion for all sources

415%

Increase in Session to Contact Conversion for paid search

The refurbished architecture gave the website a proper structure, making it easy to navigate.

The slick look was achieved using a cohesive color scheme throughout the website.

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All front and back-end development components were optimized to minimize page load time.

We have followed our structured design and development process to deliver each step on time and in line with the brand’s visual identity.
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Collecting information and assets

We started by defining the project’s scope and details and collecting design items like logos, icons, and colors.

Website architecture

The client delivered a sitemap, which allowed us to focus on building the website’s base structure and sped up the design process.

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Content implementation

The client delivered all written content. We moved to the design stage and used it as a base for each page’s layout.

Page design

First, we designed the model page to get the general feeling of the HubSpot website.

After implementing the client’s feedback, we could carry on with the rest of the website and deliver the final version of the design.

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HubSpot implementation

Once the design phase finished, our developers created a custom website theme in HubSpot and filled it with content based on the project.

After the client’s approval, all we needed to do was perform the last checkups to ensure everything operated smoothly.

Result

Extra features

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Interactive map

We designed a custom map that shows the client’s offices. Each office can be navigated through the list or directly on the map.

Clear agenda

Instead of showing the entire event schedule on one page, we closed each day in one clear, coherent, and space-efficient section.

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Custom forms

We also created simple and intuitive questionnaire forms with a separate results window popping up on submission. The user always knows where they’re at thanks to intuitive design - the current question is highlighted in red.

"6Minded delivered a fast, modern-looking, and sales-ready site
that excellently reflected the business."
Louise Lindell Digital Marketing Manager, Consafe Logistics

Testimonials

Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
 

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