Scandlearn sets a new standard in online training, building memorable, interactive learning experiences for aviation professionals in over 600 companies from 150 countries around the world.
The need for an executable Marketing Strategy to accompany the ambitious business growth plan
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
In tandem with the Scandlearn team, 6Minded developed a marketing roadmap comprising the identification of target audiences, a long-term content plan, a social media marketing strategy, and a complete website makeover, including marketing automation implementation. The execution allowed Scandlearn to clarify its messaging and create a compelling website that conveys its mission of reimaging aviation training.