Why 6Minded?

The next step was to look through the HubSpot partner directory for a provider with strong experience building HubSpot websites.

Decision-makers at Global App Testing were looking for a partner with a proven track record in website design and development and the ability to work on a predefined budget and deadlines.

They focused on agencies with a strong portfolio that met their standards. Additionally, the company didn't need a complete brand overhaul involving a lengthy strategy and research process, so agencies enforcing that step were also eliminated.

Another important factor was flexibility in cooperation. The team wanted a say and participate actively in the redesign project, but most agencies weren't open to that.

For Global App Testing, 6Minded checked all the boxes: we communicated our clear vision of the project, but we didn't impose it, our previous work met the client's standards, and we were flexible in terms of budget, timeline, and the client's part in the project.

Firm requirements, flexible execution

From very early on, our client knew what they wanted in terms of design. They came with a list of website modules they wished to include, websites that inspired them, a logotype, brand colors, and a distinctive grid.

One thing we needed to create from scratch was illustrations. The client was worried their business area would be difficult to depict, so we went for images combining their community-centric approach with process visualizations.

The resulting imagery supplements the website copy and interface screenshots, giving visitors a good idea of the QA service with just a glimpse.

We suggested four color options for each module to create variety and distinguish between page sections, while preserving a coherent, elegant look. The client's team participated in designing the modules, which helped them understand the tool and make changes independently.