245% rise in organic traffic with new content strategy and website overhaul

Logo white PWR

 

Tech staff augmentation leader completely redefines 
its business operations to expand services and reach new markets

 

 

245%

Increase in organic traffic

 

751%

Increase in blog views

89%

Increase in monthly sessions
in the first 6 months post-launch

hero image case study frame

 

Logo black PWR

Pwrteams helps organizations overcome talent shortages by building and operating cross-border IT and engineering teams. With +17 years of experience across industries such as travel, healthcare, finance, media, and software, they specialize in connecting top-tier tech professionals from Central Europe and Latin America with organizations seeking skilled talent to drive innovation, improve employee retention, and optimize costs.

The company’s proven track record speaks for itself. With an industry-leading attrition rate of just 4.3% and 96% of candidates passing trial periods, they excel at matching the right talent to the right roles. Their tailored approach ensures seamless integration with clients' cultures, processes, and tools.

Pwrteams is part of the Nortal Group, a strategic innovation and technology company delivering transformation projects for governments, healthcare institutions, and Fortune 500 companies with more than 2,000 colleagues over the globe.​

pwrteams.com

Industry

IT services and IT Consulting

Company size

501-1,000 employees

Location

Estonia

Case study

HubSpot Marketing, Sales, and Content Hub implementation, content strategizing and writing, website design and development

 

All hands on deck!


The Pwrteams project stood out in many ways, but what truly set it apart was the collaborative effort it inspired across all our teams.

Our HubSpot experts laid the groundwork for streamlined marketing and sales, paving the way for our content team to frame a new strategy and turn it into on-point website copy. From there, our design and development team transformed the client's vision into a sleek, sales-ready website that mirrors Pwrteams’ bold, modern approach. It was a seamless interplay of expertise, creativity, and innovation—our signature approach.

 

 

case study whole process

 

A multichannel expansion strategy

When Pwrteams first approached us, their goal was clear: they needed a comprehensive tool to integrate their sales and marketing efforts. The decision to use HubSpot was pivotal, as it offered the perfect combination of CRM and marketing automation under one roof. To reach their target personas, they also needed a content marketing strategy that would engage their audience and align seamlessly with their sales efforts.

The company was amid a rebranding initiative prompted by the acquisition of Questers and the need to strengthen their connection to Nortal. To complete this transformation, Pwrteams required a new website that was modern, cohesive, and capable of reflecting their evolving identity. Once again, HubSpot became the natural choice, with its CMS ensuring everything could be managed within a unified platform.

From simple beginnings

Aligning sales and marketing with HubSpot

Pwrteams didn’t have a CRM system in place and needed a tool that would organize their marketing and sales processes, streamline lead management, and serve as a single point of truth. They also required better reporting capabilities, more effective campaign tracking, and an overall structure to support their growing business.

From the start, it was clear that Pwrteams’ team was eager to learn. Though they had no prior experience with HubSpot, their enthusiasm and quick adaptability made the implementation process seamless. With HubSpot Marketing Hub, Sales Hub, and Content Hub in place, they gained tools to streamline marketing workflows, integrate social media channels, and automate email campaigns. On the sales side, the platform unified their pipelines, providing clarity and organization where it was most needed.

CRM implementation

Jonas quote new

 

Content writing

Turning scattered efforts into
a strategic growth plan

Collaborating closely with Pwrteams’ marketing team, we developed a clear and cohesive content strategy, designed to reach their key buyer persona: tech leaders grappling with challenges like talent shortages, skill gaps, and high employee costs in local markets. The dual goals of our efforts were to build brand awareness while driving demand and generating leads.

Together, we mapped out a content publishing plan designed to engage refreshed buyer personas at every stage of their journey. Blogging, social media, and newsletters now followed a unified structure, while new high-value assets—like e-books and lead magnets—were introduced to attract and nurture leads. Each piece of content was purposefully created to drive engagement, spark conversations, and capture opportunities.

quote Asia

 

 

A website that solidified the new branding

As Pwrteams refined its branding and expanded its services, their existing website no longer reflected their new identity. The rebranding effort encompassed refreshed messaging, a new tone of voice, updated visuals, and a stronger connection to the parent company, Nortal. The website revamp became the pinnacle of this transformation.

Pwrteams needed a modern, visually striking site that showcased their capabilities while remaining functional and easy to manage. With a tight four-to-six-week deadline, the stakes were high—but so was the opportunity to create something exceptional.

Collaborating closely with Pwrteams and guided by their updated branding framework, we designed a website that combines simplicity, functionality, and scalability. Pwrteams shared inputs on structure, style, and messaging, which we refined into a cohesive digital presence.

Website design & development
The project’s scope
The project’s scope was ambitious:

We built 39 modular components in HubSpot Content Hub to allow for easy edits and updates by non-technical staff.
The design prioritized simplicity and usability, paired with a sleek, modern aesthetic.
Development focused on creating a scalable and functional framework that could grow with Pwrteams’ evolving needs

quote Yana

 

Results

With 6Minded’s support, Pwrteams not only built a new strategic and visual identity but also achieved significant growth validated by numbers.

Today, Pwrteams continues to thrive, achieving new milestones while executing on their ambitious vision. As their trusted partner, we remain by their side, adapting strategies and solutions to meet their evolving goals and drive even greater achievements.

245%

Increase in organic traffic

751%

Increase in blog views

89%

Increase in monthly sessions in the first 6 months post-launch

+1400

New contacts from just one, top-performing lead magnet piece

Arek quote new

 

Testimonials

Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
Scandlearn is one of the top European providers of interactive online training for aviation professionals. The company was going through a complete redesign of its website and learning management platform and needed a comprehensive marketing plan to support this process.
Author
Mark Johnson Marketing Director, Scandlearn
 

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