Since then, we have grown organically from one customer to +100 clients globally.
We work with well-funded startups (backed by Andreessen Horowitz, Greylock, Khosla, SV Angel) and established companies with +250 employees. Our role is to support businesses in launching new projects and maximize results.
Digital marketing is constantly evolving, and we strive to keep on top of industry advances. However, some things never change. Like our approach to work and life.
Our job isn’t to make friends with our customers, and not even to please them. We first and foremost seek to push our clients to take action, challenge them, and motivate them to succeed.
Everything is important, but not everything is equal.
We receive plenty of requests from our clients, even after they already approved the final version. We never ignore these inquiries, but we don’t immediately implement them either. Instead, we use the following grid to measure the effort involved v. the expected impact to always act in our customers’ best interest.
“The first principle of any technology used in business is that the automation used for efficient operation will increase efficiency, and the second that automation applied to an inefficient operation will increase inefficiency.”
That’s why we audit your processes and if they’re efficient, we start automating. If not, we work with you to improve them and only then follow up with automation.
Sometimes we tell our clients that we are not their best choice. Because we don’t make the best fit for their needs.
This is why we love inbound marketing. The future will require you to gain even more trust in your value from clients. To earn it, you will need to create valuable content and share it with your audience. That’s how you start a conversation.
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